FOR OUR CHILDREN
Back in 2020 there was still hope for a moderate 1.5 degree Celsius temperature increase – in mid-2026 we are already at 1.5 degrees! Current predictions point towards a 2.5 degree warming this century.
Climate change of 2.0 C will bring unprecedented global suffering to many and 3.0+ C of warming has unimaginable consequences for all living beings. The scientific evidence is clear.
Now is the time for every single one of us to act – to avoid suffering and pain for our children and future generations. We collectively need to do our part!
The minusfiftypercent recipe:
Reduce all your fossil-fuel powered, wasteful, unsustainable, polluting and socially damaging activities by fifty percent. Small or big, start today!
minusfiftypercent it!
“Do we really want to be remembered as the generation that buried its head in the sand, that fiddled while the planet burned?”
UN Secretary General Antonio Guterres @ UN climate change conference (COP25) in Madrid, Dec 2nd, 2019: LINK
Each global citizen has a per capita consumption emissions target of 2.1 tons of CO2 by 2030 to limit warming to 1.5°C. The 2019 world average was 4.7 tons CO2/capita.
Current per capita emission levels (tons CO2): Australia 17.1; USA 16.1; Canada 15.4; EU 6.6; India 1.9
COLLECTIVE ACTION IS REQUIRED TO GET US THERE!
INDIVIDUALS, GOVERNMENTS & CORPORATIONS
Rethink Travel
Fossil fuel-driven travel by car, truck, plane or boat (incl. ATVs, Jet skis, dirt bikes)
Rethink Food
Red meat, high environmental impact & junk food, food waste
Rethink Consumerism
All new goods (clothes, electronics), single use (plastic), online purchases
Rethink Social Transformation
Nature deprivation, stress, screen time, addictive behaviors, money/debt, education
Rethink Climate Activism
Governments need to be forced to enter the Climate Emergency Mode
